Tuesday, October 14, 2014

Is fast food political

Like anything else that involves controversy, the issue of fast food and all that comes with it can certainly be considered to be a political topic. From the time Ray Kroc made his first McDonald's french fries in 1954 and up until today, the past 60 years have seen many changes to what we call fast food. Some changes have involved taste and methods of food preparation, while others, especially in the last two decades, have centered around the health consciousness of our society. The problem seems to be that no one has figured out a way how to make the food taste as good as it can while making it as healthy as possible.  Even the few supposed "breakthroughs" that have made a splash with nutritionists and health care professionals, such as Olestra and AU Lean Burgers, the catch is that it's nearly impossible to please everyone. If someone looking for a healthy alternative is made aware of the fact that it is indeed a healthy alternative, it's just not going to taste as good. Studies mentioned in the the article "The Trouble With Fries" by Malcolm Gladwell make it clear that consumers just won't want to patronize products that are advertised specifically as being healthy or better for you. And while it may not be politically correct to only focus on one aspect and not the other, the real trick would be finding the next Ray Kroc, who just might be able to make everyone happy all the time.

1 comment:

  1. I agree that our brains are wired to believe that healthy foods don't taste as good as unhealthy foods. However, while we are waiting for the next Ray Kroc our government should be taking steps to make these corporations accountable for the health consequences of their unhealthy products and deceitful advertisements.

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